Web design involves many different disciplines and skills in the creation and management of websites. The various areas of website design include content development; web site design; web graphics design; usability research; search engine optimisation; user experience design and professional web site builder. Web designers must also have the ability to communicate in a variety of ways through all the different disciplines involved in creating a website.
The user experience or user-centered web site design involves developing a site to make it user-friendly. This means that the user should be able to get around the web site easily and find what he or she is looking for within a reasonable amount of time. This usually means a lot of usability research and testing before finalising the design of the website. It can also involve the creation of a logo and other branding details. This involves many aspects such as the usability of the website, making sure it is easily navigable and is search engine friendly. Another important aspect of this type of design is making sure that the website is easy to maintain and update. This often involves keeping an eye on user statistics to ensure that the website keeps up with its competitors.
Search engine optimization or SEO design deals specifically with the way that a website looks in search engines like Google and Yahoo. This is a very technical area that requires specialist knowledge of both the web design software and programming languages used.