YouTube Ad Specs 2024 – Choosing the Right Format for Your YouTube Ads

YouTube boasts a massive captive audience of users that can be targeted by demographics, interests, and more. To make the most of this opportunity, you must know the correct YouTube ad specs and formats. This article will walk you through the various video advertising formats available on this platform, and help you get started with a successful YouTube ad campaign.

YouTube Ad Formats

YouTube ad specs 2024 are created using a mix of different formats, and there is something to suit every budget and campaign goal. Choosing the right ad format is crucial, as it determines how well your ad performs. With the help of this guide, you can make sure that your video ad reaches its target audience effectively and efficiently.

Skippable Video Ads

These video ads play before the main video on your channel and can run for up to 20 seconds. Depending on how YouTube servers up content, viewers may also see a combination of skippable and bumper ads play back-to-back.

In-feed Video Ads

YouTube in-feed video ads display on search results pages and the YouTube mobile homepage and feature a thumbnail and headline to boost brand awareness and viewer engagement. This format is adaptable to both landscape and portrait screens and is ideal for driving traffic and increasing conversions.

Bumper Ads

YouTube bumper ads are short (6-second) non-skippable video ads that appear before a user’s selected video on the YouTube homepage and video feed. These are a great way to drive brand awareness and reach for your business and are especially effective when combined with app campaigns.